News: Fast press release

Nuts & Bolts:
Two Days from Project Briefing to Publishing

Nuts & Bolts is a series of posts where we take a closer look at a specific case element – analysing the ins and outs, the process and the outcome.

In this, the latest edition of Nuts & Bolts, we look into a very short AND very sweet project assignment that took only two days from briefing to publishing.  And just as the time-to-market was short, so is this story.

Trojanlabel, a Danish manufacturer of digital label printing presses, needed to spread the word on a very successful trade show and an even better fiscal year.

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And what better way then by tapping into our vast industry knowledge and experience, and by distributing the story to one of the most comprehensive media databases in the label and packaging industry?

We had our first meeting – as in the first time we ever met – on Wednesday, got to work on writing a targeted press release on Thursday, and had the story published in several industry-leading magazines and online news sites on Friday. I'd say that's pretty efficient.


A week later, the story was all over the grapevine. And if you're interested, here are a few examples of said vine: